if you do it
…do it with your whole ass.
I'd just like to give a brief explanation of where I am at. A major pivot is occurring, and I’m most certainly aware just how much more meaningful and life-altering for me as a human it is, than it is to you, a probable stranger. However, I know my responsibility to this endeavor requires some semblance of updates.
I need you to know it deeply, that this new era will be sick as fuck.
I’ve been eyeballs deep (heh) in a phase of serious DECISION MAKING. Not just about ~chANgiNg THe NAme Of My LittLE BuSIneSs~ but decisions about how I spend my time and where I pay my attention.
If I had to try and summarize the past few months, or squeeze a theme out of my mind rags; it would be RETURN. I’m returning my focus and energy to art. Specifically creating a world that suits and houses my pursuits in all mediums. That does still include herbalism and spellcraft, but as much less of a priority and focus. Making this decision was born from necessity, I need to prioritize art. I need to prioritize exploration within that realm and the time to actually create.
To be clear, Branch & Beak as a specific entity is being absorbed into Apocalypse Flowers. However, only a handful of B+B products will continue to be offered. Things in general may not appear to be that different right away-other than the name change, which means that products you’ve known and loved may still be available for a short time.
I’m building the world in real time around my new priorities and I’ve got work to do.
There’s a renewed determination to burn bright at my full potential as an artist. Which is what I have always been. Through everything in my life, art has been and will always be, my anchor point. This is a heartfelt return to my natural state of being; creative mode. Idea Machine.
Branch & Beak was never meant to hold everything. It tried to; and for a short while, it did, kind of.. But over time, the rough edges started to show—the places where things didn’t quite fit, where ideas pressed up against the limits of the name and the aesthetic I built for it. I began to distance myself from the community I had built, and watched it suffer for that. Thinking to myself, “why am I still stringing this along?” It was always difficult for me to navigate just one aspect of who I was without letting the other parts of me be present. I was comprimising and sacrifcing certain parts of my life and personality for Branch + Beak to be approachable or palatable to as many people as possible. No one can ever thrive while walking across eggshells for a living. Especially as an artist!
Artists are supposed to walk over hotcoals, not eggshells. Both are painful, but in different ways…
I’d like to see this as a testament to the enduring power of artistic expression. It is my intention to nurture my foundation in art and share it with you as a whole, not as an after thought. I cannot discount that Branch + Beak has brought me incredible experiences and friends, the sheer, smalltime success I had over a number of years was a real eye-opening and humbling experience itself. I am grateful for the customers who have stood by me all these years! especially in the last couple where it was clear I was pulling back. I won’t be continuing that pattern, and believe me, the effort has different backing this time around.
Apocalypse Flowers is not a replacement. It’s the expansive universe that everything grows from. I hope you will help me unfold this next chapter by engaging with my output! you might be surprised by what I will end up making here…
The website will shift and change as the world is being created, so look forward to more mess, refinement, and cycles of that nature. thank you for reading all this…
